Constantly exploring its long-standing heritage in travel, a constant source of inspiration within each collection, the House presents an ode to the seasonal ritual of departure for seaside resorts. The Gucci Resort collection features a selection of items unique to the world’s top travel destinations, transforming the vacation wardrobe into a colorful travel diary. Bags, sunglasses, hats and beach blankets make up the exclusive local product offerings, while ready-to-wear and footwear will be available at all resort locations as well as on Gucci.com.
At the center of the special selection is the GG monogram, reimagined with a zigzag patterned background and with vibrant color combinations unique to the specific warm weather havens where they are exclusively sold. Cities featured in the collection include Bondi, Bodrum, Cancun, Cannes, Capri, Dubai, Forte dei Marmi, the Hamptons, Hawaii, Ibiza, Jeju, Marbella, Miami, Monte Carlo, Mykonos, Okinawa, Palm Desert, Porto Cervo, Phuket , and Rio de Janeiro. Inscribed with the name of the city that inspired the palette, each element becomes a travel memento, denoting the expansive narrative of an individual’s journey.
To showcase the product selection in a surreal and playful way, photographer and director Max Siedentopf captured a campaign where Gucci Resort pieces take on monumental status in mini dioramas of the various resort destinations. Tote bags and sunglasses are part of the scenery, while beachgoers bring a larger-than-life energy to scenes frozen in time – a reminder that unexpected stories are yet to be discovered, even in destinations. the most familiar.
The collection will be distributed in designated stores and on Gucci.com. Additionally, at resort destinations, special Pop-Ups inspired by beachside shacks will also showcase an exclusive merchandise offering.
Creative Director: Alessandro Michele
Artistic director and photographer: Max Siedentopf
Makeup: Camilla Romagnoli
Hair: Andrea Martinelli
The Gucci Resort collection offers a wide range of products, creating a colorful getaway wardrobe.
The women’s ready-to-wear selection presents a variety of day dresses, including styles in sangallo cotton and printed chiffon dresses enriched with colorful lace details. Perfect for packing, matching sets in GG tweed or GG chevron add an elegant and casual touch. Swimsuits in a variety of styles come in vibrant hues, including a tie-dye print piece defined by a palm tree and the Gucci logo. As part of the exclusive destination offer, t-shirts, sweatshirts and shorts feature the names of certain cities.
Menswear is defined by lightweight sweaters and linen jackets, as well as patterned button-down shirts and tie-dye tees and sweatshirts, all in seasonal hues. There’s also a full selection of shirts, shorts and denim pants with fun embroidered patches.
The selection of handbags sees a reimagining of the GG monogram, with a zigzag pattern reinforcing its bold energy. Sporting raffia-lined totes, beauty cases and mini bags, each palette variation is unique to the resort destination and features a leather tag identifying the city that inspired the design. Some locations will also feature unlined raffia tote bags.
Available worldwide, the Resort footwear selection features styles designed for vacations spent by the sea. Whether flat or platform, the espadrilles feature the colorful GG monogram woven from a raffia effect material. The product selection also includes a number of raffia-effect women’s sandals with a flower-shaped design. The men’s collection includes GG monogram espadrilles and Gucci Tennis 1977 sneakers with colorful prints.
Rounding out the range of items envisioned for the seaside, beach blankets, as well as raffia-effect bucket and baseball hats also feature the region-exclusive shade combinations of the Resort GG Monogram design. A selection of crochet hats are available worldwide.
Select destinations including Cannes, Capri, Forte dei Marmi, the Hamptons, Ibiza, Marbella, Mykonos, Porto Cervo and Rio de Janeiro will also introduce new color variations of iconic Gucci Eyewear styles in acetate or combination constructions, available in the whole world. connection. Characterized by a summery and colorful spirit, each model takes the name of the city from which it is inspired.
Founded in Florence, Italy in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. After the House’s centenary, Gucci enters the next hundred years, continuing to redefine luxury while celebrating creativity, Italian craftsmanship and innovation at the heart of its values. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelery and watches. Find out more about Gucci at www.gucci.com.