MANILA. Celebrity chef Boy Logro joins EasyBrand as the latest brand ambassador for EasyPro ready-to-use sauces and powders. He is joined by EasyBrand’s Head of Marketing (L to R) Rose Ann Garin, President and CEO Mark Wang, Chef Boy Logro, Sales Manager Andrei Lim and Brand Assistant Andrea Galop. (photo added)
MANILA. EasyBrand partners with Chef Boy Logro to establish a stronger position in bringing quality food products to food and beverage companies inside and outside the Philippines. (photo added)
MANILA. Chef Boy Logro presents one of his favorite sauces from the EasyPro range of ready-to-use commercial sauces. (photo added)
The restaurant industry has long been dominated by international brands and products are often offered at prices that are inaccessible to small and medium-sized food companies. The good news is that there is now a Filipino foodservice brand helping small businesses grow with convenient-to-use and affordable products.
EasyBrand Philippines offers a range of ready-to-use sauces, flavored syrups, powdered bases, concentrates and dips that make cooking more convenient for food and beverage entrepreneurs. Some of their top sellers include Cheesecake Powder, Red Velvet Frappe Powder, Cream Base Frappe, Milk Essence Powder, Dark Chocolate Powder, Winter Melon Flavored Syrup, brown sugar syrup, Hokkaido syrup, Okinawa syrup, rock salt and cheese mousse powder and 5 minutes. -Tapioca Pearls, while baked food entrepreneurs frequent their ready-to-use sauces and ready-to-use powders, such as teriyaki sauce, garlic soy sauce, barbecue sauce, and cheese powder garlic parmesan, salted egg powder and cheese sauce powder mix.
The idea for the concept came from EasyBrand Chairman and CEO Mark Wang’s foray into the food industry via a Mexican restaurant he opened in Quezon City in 2012. Recognizing the challenges of collecting his ingredients, he decided to offer bakery supplies through his food service. venture Top Chefs Food Supplies in 2014. When the milk tea craze hit the country in 2017, he came up with a formulation that combines cream and flavoring for a more stable and consistent beverage product that can compete with international brands.
“While most other suppliers imported their products from Taiwan or China, we are a proudly Filipino brand that sources local ingredients,” he said.
Known for its strict adherence to food safety and quality with product standard certifications from the Philippine Food and Drug Administration, the company is currently preparing for global distribution in countries such as the United States, Dubai, Canada, Singapore, Italy and Japan.
“We want to promote our country by offering quality products. Plus, we support Filipino agriculture by sourcing locally. We also plan to bring Filipino flavors to other countries, such as our melon and durian,” said Sales Manager Andrei Lim.
Support local businesses
In the Philippines, many home-based food businesses were established during the height of the pandemic to enable Filipinos to increase their livelihoods and support their families. EasyBrand advocates to help these small and medium-sized businesses grow by offering them products that eliminate the need to source ingredients from the market and reduce their preparation time.
With EasyBrand, quality meets affordability, Wang said. “We offer the highest product yield with consistent quality. Besides the quality of the food they offer, we want to make sure they make a profit. That’s why we make sure these ingredients are profitable for businesses and our products are FDA approved. We want to make sure we can all bounce back from the pandemic and one of the ways to do that is to make sure our small businesses thrive. Our entrepreneurs are part of our economic recovery and with Easy Brand, our MSMEs can have easy to use, high quality ingredients.
Another advantage of EasyBrand is that the products are easier to store and require less food preparation equipment.
“With our products, they don’t need more storage space or freezer space for the ingredients. Our coffee syrup, which is made from real coffee, they don’t need to buy machines to grind, roast and brew their beans,” Wang added.
“We can also help them branch out to other locations without sacrificing the same consistency and standard of their food products. With Easy Brand’s products, their customers can have the same quality of food orders across all of their locations,” Lim said.
EasyBrand has partnered with celebrity chef Boy Logro to help food entrepreneurs discover the recipe possibilities of their Easy Pro sauces, powders and mixes.
Chef Logro, who has worked in international kitchens, said it was time for a Filipino brand to bring the same level of quality that can help Filipino “kusineros” improve.
“It’s time to embrace new technology in the way we cook. Even major international hotels use ready-made soups, consommés and sauces. I’m proud that we now have a Filipino brand that can compete with them, at a more affordable price, and that the quality of your food is consistent every time,” he said.
He encouraged more Filipino cooks to experience the versatility of Easy brand products through cooking demonstrations on his YouTube channel.
The EasyBrand website, social media accounts, and app feature recipes that demonstrate how easy it is to incorporate their products into your recipes. They’re also launching a live caravan that will not only feature cooking demonstrations, but also give entrepreneurs advice on how to run and grow their food business.
EasyBrand products can be ordered through their official website and inquiries can be made through their Facebook page. The brand is also available through online shopping platforms. For more information and to view the brand’s catalog and recipes, visit www.easybrandph.com. (RP)